Group Overview

Since from 1989, RITAI persists in the enterprise concepts of New Start and New Journey, never fails to seize the day of developmet footsteps.

       After more than twenty years’ great efforts, RITAI has developed into an entity who mainly engages on footwear, and spreads over many industries involving shoes materials, clothes, controls 5 subsidiaries, over 2000 staff members, over 30 distribution centers, 3 design centers, and approximately 3000 sales terminals all over cities (counties ) in the country,it also establishes an agency inRoma, Italy by integrating international platform and resources…

After experiencing a long way of encourage to go, in order to fill the blank of industrial equipment standards and emphasize the dressing functions of shoes, it cooperated withChina Leather & Footwear Industry Research Institute in September,2006 to launch an equipment standardization project in China footwear industry; for the purpose of building a scientific and artistic shoesindustry, it established a first shoes and artresearch institute, first shoes art website, first footwear research institute of an enterprise in China in October, 2001.

 The group has been awarded as the titles such as National Key Footwear Enterprise, Sci- Tech Demonstration Enterprise in China Leather & Footwear Industry, China Private Outstanding Enterprise of In digenous In novation, Meritorious Enterprise in China Shoes Capital, Standing Council Unit of China Leather Industry Association, Vice President Unit ofZhejiang Leather Industry Association, Zhejiang Demonstration Enterprise of Honesty, Zhejiang Famous Trademark, Zhejiang  Quality Credibility- Service Excellence  Enterprise and so on.

RITAI, since the establishment, always persists in sun culture, its unique “sunflower” franchise chain system enables the brand to be widely spread, and makes its sales terminals positive, optimistic and progressive just like sunflower.

The sun is new every day, today, the staff of RITAI believes in this enterprise development concepts, constantly challenges themselves,and realizes its ambitious goal of A National Brand Internalization.